On 8 May 2026, Lilian Greenwood, Parliamentary Under-Secretary of State at the Department for Transport and MP for Nottingham, visited Anteam and Baxter Freight to see the results of a live Freight Innovation Fund Accelerator trial, as reported by East Midlands Business Link. The trial, run with Baxter Freight (Nottingham) and Welch Group (Cambridge), used industrial AI to match freight orders with suitable carriers in real time.
The minister's visit centred on a specific, measured outcome, not a demo: a 50% reduction in empty return journeys and a 34% reduction in CO2 per AI-matched delivery, alongside a reported productivity boost for the freight forwarders involved. Following the trial, Anteam and Baxter Freight are pursuing a long-term commercial partnership.
"What Anteam and Baxter Freight have achieved... is exactly the kind of homegrown innovation this country needs."
— Lilian Greenwood, Parliamentary Under-Secretary of State, Department for Transport
Why a Ministerial Visit Matters
Trial results are easy to publish and harder to independently verify. A sitting minister visiting the site of the trial, and speaking on the record about the measured outcome, is a level of external scrutiny most vendor case studies don't get. It's also a direct line from the £130,000 Freight Innovation Fund award that funded the trial to a concrete, government-verified result.
Anteam Reload™ is the product behind these numbers: it matches live orders to a fleet's existing routes and calculates the detour automatically, trained on the fleet's own routes and order history rather than a shared general model. Book a demo to see it against your own routes.